The 8 Most Valuable Global Brands in 2018
It takes a lot to build a brand and maintain it. And thus even well-established companies spend millions promoting their brands, advertising, marketing and innovating to make the brand famous and thus coming in the best brand list is a big thing. The companies work hard, sweat and toil to build their brands and compete to maintain their ranks. But it is only a few big companies who make it to the top 10 list.
These are the 8 most valuable Global Brands in 2018:
- AMAZON
AMAZON gets the top spot this year with a brand value of $150.8 billion. Last year it ranked at number 3 and has climbed up the ladder replacing GOOGLE as the number one brand worldwide. Amazon is the largest online business by market capitalization and revenue and is growing by leaps and bounds by the day.
- APPLE
APPLE is one of the biggest tech giants in the world and comes in at number 2 this year. It has a brand value of $146.3 billion. APPLE came in number 2 last year too. Most of its success is because of the popularity of its iPhone. Which is a favorite and counts as a status symbol in many parts of the world?
GOOGLE’s brand value is $120.9 billion this year, and it comes at number 3 this year. Last year Google ranked at number 1 and has lost its position to AMAZON. This is because although Google is a champion in the internet search and cloud technology, it is not investing in energy or other sectors.
- SAMSUNG
SAMSUNGS brand value is $92.3 billion this year, and it comes at number 4 this year. Last year it was ranked number 6. And because of considerable successes in the technology domain, it has climbed up the rankings. It is now becoming a mighty Tech giant in the world.
FACEBOOK has a brand value of $87.9 billion and comes in at number 5 this year. They have tasted massive success as they have climbed up the rankings from number 9 last year to number 5 this year. This is because of its dominance in digital content marketing and advertising.
- AT & T
AT & T has a brand value of $82.4 billion and is ranked number 6 this year. The previous year in 2017 it ranked at number 4 and has dropped in the ranking this year. And this is again because it has now many small competitors. It is now focusing on expanding its entertainment business although its net worth was down 5 percent as per last year.
- MICROSOFT
MICROSOFT has a brand value of $81.2 billion and comes 7th on the list this year. Last year they ranked it at number 5. It had an excellent start to the year as its cloud service is becoming popular and is second only to AMAZON. MICROSOFT could not beat brands like APPLE and GOOGLE, which are its main competitors.
- VERIZON
VERIZON has a brand value of $62.8 billion and its ranking is down by 7 percent from last year where it was at number 5. This is primarily because it has lost business to small players who are offering the best services at reasonable and competitive prices.
Thus these brands stand out from the competition and are champions in their own right. The battle of the brands continues as the top ten companies fight it out for the title of the most powerful brand, A position today occupied by AMAZON.
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