A lot of times we have seen the negative publicity of certain companies and demands Reputation Management. This usually happens with the big multinational companies who have already been in the business for a long time. Negative publicity comes from people who can be put into certain categories. Categories like competitors, unsatisfied customers or people favoring the competitor’s brand.
Not all the negative publicity in the form of negative statements is true. Some are done to demean the company and deliberately build a bad reputation so that the company doesn’t grow. This malicious practice of individuals and company still exists in the market and certain steps should be taken if you fall prey to the negative publicity in the eye of your customer.
Negative publicity can be a pain as this will shape the perception of your target audience. You will fail to impress them with your brand and they might lose their interest in your product/service.
ORM or Online reputation management can retain your lost customers and also gain you more customer by altering this negative image. Your negative image will be mended by the online reputation company and hence will be a clean slate for your customers to build their perception on.
How reputation management helps:
Online reputation management helps in the removal of negative reviews, comments, links, and blogs from the internet with the help of digital tools that are supposed to clean the negative remarks from the internet. Online reputation management also increases the traffic on your website by promoting your company on different web platforms and also with the help of SEO.
This enables your company to reach more masses and increase your “good” publicity over to the large audience.