Important SEO terms to know
For those who are not aware of search engine optimization, it may sound like an alien word. Of course, this is a new concept! Before you hire a digital marketing agency, you must know a few terms that our relative SEO terminology.
V4B digital solutions have kept you in the loop and will take you forward to the readers of all the inside of the website for the Important SEO Terms. Have a look!
301 Redirect or Redirection – Whenever you visit a page it automatically sends you on a different page or on a different website. The 301 redirects are put when the page has already been deleted or does not exist. It helps in creating and intact user experience along with the various search engines.
404 Not Found – This is one of the most common errors that is found when you try to access the page and it is not found in search results. Yes, it is pretty much similar to 301 redirects.
Algorithm – It is a series of actions that are performed with automated calculations and reasoning. The algorithm of Google keeps on changing and therefore, you need to stay updated so that your organic search results do not suffer.
Page title – this is sometimes called a title tag. A title tag is an HTML element that specifies the title of a web page. Page titles are displayed on search engine results pages (SERPs) as the clickable headline for a given result. They also appear at the top of a browser window. They should include the pages keyword. Every page on a website should have a unique page title. Google typically displays the first 50–60 characters of a title tag.
Alt Text/Tag – This is one of the SEO elements that is used in describing the images to various search engines. The bots are unable to see Images, the Alt text tag helps in creating a string for the picture to get them sorted with the suitable keywords.
Content Management System/CMS – This is one of the most basic applications that is used for producing digital content. Few of the popular content management systems are WordPress, magenta, Onveos.
Robots.txt – This file tells search engine crawlers which pages or files the crawler can or cannot request from your site. You should not use robots.txt to keep a web page out of Google. To keep a web page out of Google, you should use no index directives, or password-protect your page.
SERP – Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. SERPs normally include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs, and video results.
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