The 6 Most Important Search Engine Ranking Factors of 2018
Today every website, blog or webpage owner wants a high search engine ranking and they do their best to get it. But there are certain things which you need to keep in mind to get good rankings on search engines.
Your website should have quality content and it should be engaging. It should be mobile user-friendly and have an enhanced and brilliant user experience.
These are the 6 most important Search engine ranking factors to get a high ranking in 2018:
- SPEED UP PAGE AND WEBSITE
It is essential to have a quick loading page as most web users don’t like waiting for the page to load. You should also not use flash based websites as they take extra time to load and annoy the viewer.
Your webpage should be simple and to the point. You need to keep it short and simple or KISS it. A fast loading website and webpage is a definite advantage as today people are impatient and they will not like to wait for a single second extra for the page to load.
- POST QUALITY CONTENT
In Digital marketing and SEO-CONTENT IS KING’. Only if you post quality content can you keep the user engaged and only then will he subscribe to your blog or website? The content should be original, unique and engaging. It should most importantly exciting and it should captivate the reader who should get engrossed in it. Only then will your website get popular and your search engine ranking will improve in 2018.
- MAKE WEBPAGE MOBILE FRIENDLY
Today with the advent of smartphones, more and more individuals around the globe are surfing the net on their smartphones and thus it is vital to optimizing your website to be mobile friendly. That is an excellent way of increasing the number of subscribers and users and also make your website a hit.
- IMPROVE USER EXPERIENCE
You should improve the user experience with good quality content and engaging and captivating pictures and videos. Moreover, you should also make your website smart and straightforward and focus on customer delight through a quick and responsive website. A good user experience goes a long way in obtaining and retaining subscribers and getting high search engine rankings.
- RELEVANT BACKLINKS
You should also use backlinks to your advantage by going for a guest post service. The more the backlinks the more chances of a visit to your website and thus it makes complete sense to focus on a guest blog post and post content on popular and useful websites.
- USE VIDEOS AND MULTIMEDIA
Another way of engaging the website user is to put animation and videos on your site. This will keep him busy looking at the video and he will be engrossed in the website experience. As they say ‘a picture speaks louder than words’, today we can easily say that ‘a video speaks louder than images’ and thus it becomes critical to use videos to get a better search engine ranking in 2018.
Thus by using all these techniques, you can improve your search engine rankings and also make your website and blog popular. Make a good website, engage your audience and give them the best user experience and you are sure to taste success in getting a high search engine ranking in 2018.
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We are a customer-centric organization and understand that each business has unique and distinctive digital marketing requirements and we leave no stone unturned to ensure that their brand becomes an astounding success.
